INNOVATION BOARD OF ADVISORS
FROM STARTUPS TO ENTERPRISES
At IEC Partners our Innovation is built to support Startups and Enterprises discover, meet, engage and collaborate to solve pain points and activate new value propositions for large organizations.
The Innovation Board of Advisors, composed of highly skilled enterprise executives with startup experience, that enables the above to happen.
Value from Startups to Enterprises
How the Innovation Board of Advisors helps companies:
Networking for feedback and trust: Resistance to change in the corporate setting is a normal thing, that takes time to overcome, in an lack of attention environment that is especially true.
Framing opportunities, defining the challenge: Needs are poorly researched by startups, and therefore 80% of corporate buyers toss vendors out the window with little information on the value proposition.
Find targets and make course corrections: Just offer it and they will come’ doesn’t work, a modern startup needs to find right fits fast, with special emphasis in knowing how to communicate value.
Introductions and sales facilitation: Organizations are made up of innovators, laggards and everyone in between, how to navigate the waters so needs are aparent and sales start to happen.
“B2B Startups realize their value by being an agent for change in the business environment”
The successful discovery and adoption of innovative solutions and companies represents a change to the traditional innovation model.
It is more than a set of concepts — it is a fundamentally different way of evolving the business.
The challenge of any innovation is change and people. Startups are good and focused on delivering to that challenge.
Innovation Board of Advisors
TheInnovation Board of Advisors is composed of experienced leaders in the enterprise world in major market segments, that are well versed on startups. They are part of the IEC Partners team, helping startups and enterprise identify use cases, align strategy, and define actionable roadmaps that deliver business value.
Startups can reduce risks and increase corporate value
For some it’s as basic as helping grow an existing customer base, and for others is to help current customers flourish. But for enterprises it’s about reducing churn, adding revenue streams or increasing customer life time value. The purpose of the program is to identify where and to whom the value accrues for the product or service of the startups.
Increase Customer Lifetime Value
Reduce Customer Churn
Add New Revenue Streams
Optimize Value Chain
Finding New Channel fits
What our clients say about the Innovation Board of Advisors?
“We looked for IEC Partners to work with Contentools for a demand generation partnership as we expand our Content Marketing Platform presence. Their team of seasoned executives with backgrounds in marketing agencies open opportunities for Contentools in large agencies and corporations. Their unique services include a complete Growth Marketing and Sales Program, outreach campaigns and pipeline management. I’ve been recommending their program for other businesses like ours, with high growth potential, perceivable differentiation and demonstrable market validation.”
Emilia Chagas, Founder and CEO Contentools
“IEC has helped our company to prepare its spin-off and land in the United States. First the IEC did an excellent product assessment and product market fit job for BriskPPM. We now participate in their Sales Growth Program with brand awareness, marketing and sales campaigns, as well as pipeline management, which helped us get engaged to tens of mid-size and large enterprises in the US. We highly recommend their program for other businesses that are in the growth phase and want to get US market traction.”
Peter Mello, Partner and Product Manager BriskPPM
Want to know more about our Innovation Programs?
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